Sherwood Park: Here are the most effective 10 strategies for your taxi company to grow and attract highly loyal customers. Give them a try, whether you have just launched your mobile taxi app or have been offering ride-hailing services for some time. You will be surprised by how easy it is to attract customers’ attention!
Digital boost: get more customers online
Social media presence of a taxi company
The most important details in this text are that social media is an excellent marketing tool for taxi companies. This allows them to create communities and boost business awareness. To do this, the taxi company should regularly update its social media pages with relevant, exciting, and entertaining content. It should share promo codes and viral videos, and hold contests. The most effective way to advertise a taxi company is to be there when people need them; social media is an excellent place to do this.
Online booking is available 24/7
Taxi companies should have a website page with a phone number and a button to order ride-hailing services online. By clicking one button, customers can order taxis 24/7. Online booking can be useful for tourists, corporate clients, and other cases when using the app isn’t convenient.
Attract customer attention with media presence.
Brand recognizability is essential for attracting and keeping customers. To do this, getting enough coverage in the local media for your brand is important. This will make people feel they already know and trust your taxi company and eventually become clients. Local magazines, podcasts, and radio stations constantly seek compelling stories, so try these first for free publicity.
Getting more taxi customers with targeted ads
The most effective way to promote your business online is through targeted ads. Find out which social media platforms your audience uses. Are you ready? Create creative ads there!
Google Ads can give your taxi company impressive traffic. Pay-per-click advertising is one way to reach specific audiences. However, it requires experience and know-how to maximize profit from a small budget. Hiring experts to run Google Ads is an excellent step for beginners.
Facebook & Instagram ads
Running Facebook and Instagram ads is a popular strategy to attract and keep customers. To start efficiently, a taxi company needs an Instagram account linked to its Facebook page and a small budget of $10 daily. It is okay if people wait to download the mobile taxi app after seeing the ad, as they are now part of the company’s community and can become loyal customers. Ads Manager allows companies to view how their ads perform and quickly change campaigns. Facebook is also launching an online tool, Facebook Business Suite, for companies to get detailed statistics on ad campaigns.
Retain existing ride-hailing customers
Launch referral campaigns
Referral coupons are effective for social media promotion and drive referrals from online influencers. Flyers with promo codes can also be distributed in public places like malls, tourist attractions, sports, and art events. Create different codes for every location to see which ones bring more users to the app.
Introduce credit card payments.
The more payment options a mobile taxi app has, the more clients it will attract. Credit and debit cards are essential for any taxi sherwood park, as customers can easily track their spending and pay with one card wave. All card payments go directly into the company’s bank account, ensuring a steady turnover to show potential investors and business partners. Technology has made this possible.
Creative ways to attract customers with fleet branding
Fleet branding is a large-scale advertising tool at almost no cost, creating professionalism and standing out in traffic. In India, 96% of taxi users admit that branded vehicles create a sense of professionalism and stand out in traffic. To get even more creative, QR codes can be added to install driver and passenger apps.
Drivers act as word-of-mouth advocates for your taxi company.
It is well known that Sherwood park taxi has a strong professional company. Having satisfied drivers will attract more reliable taxi services to you.